GROUP PROJECT: Each group member chooses a publicly owned company within the same industry.
External environment: Socio-cultural, demographic, economic, legal/political, global trends, technological
Industry Specific information using Porter's Five Forces: Threats (new entrants,substitutes), power of buyers and suppliers, internal rivalry
INDIVIDUAL RESEARCH PAPER: Internal environmental analysis of firm. Compare competitors and industry.
Qualitative: Strategy, positioning, leadership, board of directors, organizational culture (CSR) and structure.
Quantitative: Analyzing accounting ratios: profitability, liquidity, leverage and activity (3-4 yrs)
Need to present a robust set of financials? Then consider this set of criteria for your firm choice
Trying to benchmark a company based on qualitative information?
Try a variety of sources to find information for your paper. Remember you want credible sources. So try to verify your information by finding multiple sources which confirm your original source whether they be in the databases or in the open web.
Use the databases because the indexed sources have been selected as reliable starting points. Subject headings will help you build on your original search.