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Business Research Guides

Business: Company Information
by Karen Gilles - Last Updated Jun 7, 2013
454 views this year

Business and Economics
by Karen Gilles - Last Updated Jun 19, 2013
7,256 views this year

Business: Marketing
by Karen Gilles - Last Updated May 9, 2013
Links to databases, journals and web sites for marketing information
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Business: Industry Information
by Karen Gilles - Last Updated Jun 7, 2013
This guide contains databases, web sites and print resources for industry information.
294 views this year

Tutorial for Business Research
by Karen Gilles - Last Updated Jun 7, 2013
Use the guide as a starting point for basic business research
88 views this year

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Welcome to this Guide for Management 280 Students

This guide is a starting point for resources to complete this course assignment. In specific, students in MGMT 280 are asked to do a 2 page report on a company in preparation for an interview.

For this assignment you need to include the following:

1. Directory information including primary products/services

2. Operation. How does the company function? Strengths and Weaknesses

3. Markets. Demographics of market and marketing strategy

4. Competitors.

5. Financials.

As your liaison, please contact me with questions about possible additional sources.

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