MGMT 320- Teresa Brosnan  

Welcome to the Research Guide for MGMT 320.  The guide hightlights resources  for the individual Market Research & Analysis Assignment.

 Country Analysis.

 1. (2-3 page) Memo, 3 +credible sources cited in APA from an international business person perspective.

 2. Based on your research, decide whether to do business in your assigned country.

• Consider: geography, political structure, legal systems, market/population size, GDP, main products/industries, market competitors, local language, ethnic origins, culture, religion and other relevant factors.
• Memo explains factors your considered, and pros/cons of doing business in your country.

 3.  Include  Annotated Bibliography.

• Summary and/or evaluation of  sources in a short paragraph.
• Each annotation summarizes main arguments,  point of the article, why source chosen and topics covered.

An annotated bibliography is an organized list and summary of  consulted sources. It will start with the author (if available), title and the publishing information. The annotation of the work is usually brief ( 150 words or 4-6 sentences). An annotation not only describes the work, it can also be evaluative. It may include:

• Purpose
• Intended Audience
• Relevance to your topic (or why it was not on target)
• Any shortcomings? bias? or did the work have some special features you would like to highlight?
• Author's background or authority on the topic
• Author's conclusions
• Your  impressions or conclusions

 Comparative general sources for Burma.  

   eReference book

Gives basic country profile plus indepth information on food, marriage/ kinship, social stratification, gender roles, landed property, etc...