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Use the guide as a starting point for basic business research
Last Updated: Jun 25, 2015 URL: Print Guide RSS Updates

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Overview: What do I need to find?


This tutorial was created to serve as a good general starting for students doing business research. More detail and additional sources can be found in the  Research Guides: Business: Finding Company Information  and   Business: Finding Industry Information.  If you have questions, please contact me.  I am eager to help!


 Business & Economic Databases


1. How do I find the names and addresses of the chief officers of publicly owned companies?

2. How do I find financial information? (stock prices, dividends, shares outstanding, income/balance sheets)

3. How do I find company ratios and industry ratios? 

4. How do I find industry information and trends? ( forecasts, major competitors)

5. How do I find out about company trends? (current company overview, economic, technology, regulatory changes, suppliers...)

6. How do I find information on corporate culture?  (management style, organizational structure, benefits, types of employees...)

7. How do I find marketing information?  (market share and market strategy, niche, customer demographics....)

8. How do I cite my sources?

1 Directory Information: Name/Address of Officers

Usually easy-to find on the company's website. Be careful of using dated sources for this information. Many of the databases and financial websites will also supply this information. In addition, use these databases to create lists of companies by size, location and industry

  • LexisNexis Academic
    Use this source for Directory information. Lexis Nexis's snapshot is a compilation of data and information from many sources including Hoover's. One source for executives if America's Corporate Fianance Directory
  • Reference USA  
    Use this directory source to find executives in not only US companies, but also international companies through its portal to One Source Global Business Browser (choose international)
  • OneSource Global Business Browser
    Extensive list of chief executives and board members; some with biographical information and compensation information.

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