Overview
This tutorial was created to serve as a good general starting for students doing business research. More detail and additional sources can be found in the Research Guides: Business: Finding Company Information and Business: Finding Industry Information
What do I need to find?
1. How do I find the names and addresses of the chief officers of publicly owned companies?
2. How do I find financial information? (stock prices, dividends, shares outstanding, income/balance sheets)
3. How do I find company ratios?
4. How do I find industry ratios?
5. How do I find industry information and trends? ( forecasts, major competitors)
6. How do I find out about company trends? (current company overview, economic, technology, regulatory changes, suppliers...)
7. How do I find information on corporate culture? (management style, organizational strucuture, benefits, types of employees...)
8. How do I find marketing information? (market share and market strategy, niche, customer demographics....)
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