This tutorial was created to especially supplement the library instruction for  Dr. Callahan's Management 280 and corresponds to the elements needed for the Short Report.  However, it is hoped that this tutorial will also serve as a good general starting for other students doing business research. More detail and additional sources can be found in the  Research Guides: Business: Finding Company Information  and   Business: Finding Industry Information

1. How do I find the names and addresses of the chief officers of publicly owned companies?

2. How do I find financial information? (stock prices, dividends, shares outstanding, income/balance sheets)

3. How do I find company ratios? 

4. How do I find industry ratios?

5. How do I find industry information and trends? ( forecasts, major competitors)

6. How do I find out about company trends? (current company overview, economic, technology, regulatory changes, suppliers...)

7. How do I find information on corporate culture?  (management style, organizational strucuture, benefits, types of employees...)

8. How do I find marketing information?  (market share and market strategy, niche, customer demographics....)

9. How do I cite my sources?