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Tutorial for International Business Research   Tags: business, company, industry, international_business, international_industry, marketing  

This guide is intended as a starting point for international business research.
Last Updated: Apr 1, 2014 URL: Print Guide RSS Updates


International Business


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Need to find information about international markets for a research project? Or perhaps your project involves determining best practices for customer support. For many projects, a good start point is to explore the information resources available through the library. Because of the individualized needs of your clients, you will need to be creative and flexible in your search for resources.

Use this guide specifically geared to the Mgmt 572 assignment to identify potential print and online business resources.


  What do I need to find?

                          1. Clarify the research question

                          2. Identify the best information sources

                          3. How Do I find company information? 

                          4. How do I find global  industry information and trends? ( forecasts, major competitors)

                          5. How do I find country information?

                          6. How do I find global marketing information?

                          7. Is there US government information which will help me research markets and countries?

                          8. What information is available from trade associations or other open sources?

                          9. How do I cite my sources?


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